Commissioned branding for Burgin Farms (Formally M.F. Burgin Produce). Burgin Farms wanted to begin rebranding to an easy name, clean logo and a look that would last. I created a new logo, labels and lock-ups to help them begin their new journey.
Wanting a playful and classic feel but maintaining a clean and luxury image Dough Nation branding was born. Dough Nation is a new cookie dough in the raw product launching in the Tampa, Florida market.
Creating a logo that balanced wight and distributed color through color-blocking a structured form was made. Using pink as a primary and gold as a secondary, color lead to the ability to create a seamless, playful and classic look across branding.
Packaging concept for Aviator Vodka. This packaging was created around the theme of aviation but pay homage to their watch brand. All the intricate details are directly influenced from various watch faces and the overall feeling pays respect to aviation.
Packaging represents a full black bottle wrap with embossed graphics.
Logo and mailer brochure for the first annual Tampa Bay Food Fight sponsored by Metropolitan Ministries and Inside the Box.
Tampa Bay Food Fight is a restaurant battle between Tampa and St. Petersburg, Florida. Showcasing the best 25 restaurants from each side only one will be crowned the best through various events.
This friendly food competition is being held to provide scholarships for 100 students through Inside the Box Culinary Arts Program and bring awareness to the issues of food insecurities and homelessness in Tampa Bay.
Packaging concept for Aviator Vodka. This packaging was created around the theme of aviation but pay homage to their watch brand. All the intricate details are directly influenced from various watch faces and the overall feeling pays respect to vintage aviation.
Hand lettering Aviator script and the packaging represents a mix of foil/ embossed foil on textured paper throughout four separate labels.
Custom set of Emoji's created for the Tampa Bay Lightning. These Emoji's were also printed on T-Shirts sold at their fan store and online.
Two logos created for the Syracuse Crunch who hosted the 2016 AHL All-Star Classic.
The second logo was selected and used for all their promotions and in game use. This logo features the War Memorial Arena, ice block lettering reflecting the Crunch logo, a retro feel reflecting the last time Syracuse held the AHL in 1998 and the state of New York which was requested by the client.
You can view a time-lapse video from the Syracuse Crunch showing the new logo being placed in the rink.
Label created for Joffrey's Coffee new limited edition Honduran La Gloria roast. Artwork of the Ocelot was one of the many animals created to reflect Honduran culture through Joffrey's new branding.
For the 2015-16 season I wanted to create looks showcasing attitude, aggression and grit after coming off an appearance in the Stanley Cup Finals. For the first time in Lightning branding a full photoshoot with selected players took place. From there I began retouching and enhancing photos to then creating three new looks for the targeted objective. Pieces from each concept were then used to craft the final product.
Majestic wanted to launch a campaign for their new Cool Base Jerseys to increase sales and establish their brand as the true on-feild provider for major league baseball.
I designed the campaign look, layouts, retouching and effects. Leading a team of freelancers we completed hundreds of pieces in a three week deadline.
After a year of marketing this campaign, it helped reach over a 50% increase in jersey sales. This campaign was featured in MLB Stadiums, Lids, MLB Store, Fanzz, Sports Authority and Fanatics.
AAF (American Advertising Federation) Tampa Bay - 2017 Best of the Bay and Gold (1st) awards in Magazine Advertising.
Print Ad for ISC2 to promote their services. Safe and Secure online is a program for teaching professionals and parents how to keep their children safe online.
For over two years I worked as designer at American Needle creating various caps and knits. It was one of the best jobs I ever had. I was able to create every little piece from the sweat band to the embroidery. These are some of the pieces I was able to get my hands on over the years. I have a freakish knowledge of everything that goes into headwear products and enjoy all the strange conversations I have about it.
Go buy some hats!