tampa Bay Lightning | 25TH ANNIVERSARY—BE THE THUNDER

BRANDING AND CAMPAIGN

Concept to completion, art direction and execution of the NHL’s Tampa Bay Lightning 25th Anniversary Season Campaign. Photoshoot, editing and retouching of player photos to build an asset library along with a Branding Guide created for their in-house creative team. Shown are the concept to completion, art direction and execution for a system design and toolkit that covers the 360° promotional campaign.