BUD LIGHT SUPER BOWL 54 (LIV) | SUPER BOWL BOUND

RETAIL CAMPAIGN AND ACTIVATION

Bud Light Super Bowl, a long standing partnership with the Super Bowl, launched "Super Bowl Bound" retail campaign and activation for Super Bowl LIV (54). This system design and toolkit was created and executed by my team not only for a range of on and off premise retail collateral, but went beyond the retail space with additional OOH designs (i.e. billboards and digital displays).